The President/Chief
Executive, Dangote Group, Aliko Dangote, has said that Africa offers one of the
highest rates of return on investment in the world, a fact that discerning
foreign investors have since acknowledged.
Aliko Dangote
In his remark on his Group’s
involvement in the concluded arrangements for the sponsorship of the
prestigious ‘Facetime’ segment on CNN
Marketplace Africa, a CNN International’s show that offers a
unique window into African business, Aliko Dangote said Africa has made
tremendous progress on the economic front in the last decade and has become one
of the fastest growing regions in the world – home to six of the
top ten fastest growing economies in the world.
“Africa also offers one of the highest rates of return
on investment in the world, a fact that discerning foreign investors have since
acknowledged. Indeed, Africa has turned the corner and is now catching up with
the rest of the world in the race for development.
Dangote Industries Limited is
delighted to sponsor the ‘Facetime’ segment in CNN’s
Marketplace Africa because it tells compelling success stories about Africa.
Such content can ultimately position Africa as an attractive investment
destination and foster development that lift communities and nations into
prosperity. This is Africa’s time”
he noted.
In a statement signed by the
Media relations corporate comm., Mr Frances Awowole-Browne, he said, starting
tomorrow, a bespoke multi-media Dangote Industries Limited advertising campaign
will include sponsorship of CNN Marketplace’s ‘Facetime’
segment and exclusive branding on the show’s microsite and the
advertising campaign will showcase Dangote’s expansion drive
across the continent and outside of Africa by raising its profile among
business and economic audience.
“Facetime’ is a high-profile
segment within CNN Marketplace Africa, where each week a major player from the
continent’s business community is interviewed. CNN Marketplace
Africa is the destination for access to movers and shakers at the forefront of
African business.
The show goes beyond the
numbers to bring viewers the new business solutions and industry trends
redefining African business. On-air content is complemented by distinctive
online editorial at a CNN Marketplace Africa microsite, where popular and
innovative content is shared across a range of social channels”
he disclosed.
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