No one is immune to the power
of Beyoncé. No one. The latest institution to “bow
down” in the presence of the bootylicious one? That would
be Harvard University.
Yup, the prestigious place of
higher learning is publishing a case study conducted by Harvard Business School
next week that explores what it took to pull of the surprise release of her
last self-titled — and extremely successful —
record.
According to the Harvard
Gazette, the study will delve into “what it took to pull
off the ambitious and costly campaign, the prevailing market conditions, the
structural and technical obstacles, as well as the many difficult decisions
Beyoncé and her management team confronted along the way.”
The study was penned by Anita
Elberse, the Lincoln Filene Professor of Business Administration at HBS, and
her former student, Stacie Smith, and will be taught as part of Elberse’s
“Strategic Marketing in Creative Industries”
course next month.
That all sounds very
interesting, as Bey’s 2013 release was a ***flawless success: she sold
more than 617,000 copies in mere days, debuted at #1 for the fifth time in a
row and destroyed iTunes sales records.
Still, there are a few things
we’re not sure the study will include that we hope
perhaps a further iteration could clear up. For example….
1). What exact binding spell
did Bey use to keep the scores of people involved in the project quiet?
2). Why is Beyoncé so perfect
as to render us all immune to her countless charms?
3). Can she be our best
friend already, please?
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