History has officially been
made, people.
It’s
hard to believe, but before yesterday, there has never been a plus-size
collection featured at London Fashion Week. Ever. Sir Philip Green (the man
behind the Topshop empire) paired UK retailer Evans with designers Giles
Deacon, Clements Ribeiro, Hema Kaul, Lulu Liu, Jamie Wei Huang and Vita
Gottlieb to create The Design Collective for Evans, which mixed in-house looks
with each designer’s own pieces. He told WWD, “This
is a big and important part of the market, and we need to be seen to embrace
it. You cannot ignore the market place. And you can’t
be defensive about it, or apologize about [plus-size fashion]. Why should the
category be any different from petite?”
Nicolette Mason—who
attended the show alongside fellow style bloggers Gabi Gregg and Nadia
Aboulhosn—shared her excitement on Instagram saying, “Today
@evansclothing became the first plus size brand to show at London Fashion
Week!! I feel so lucky to have been part of this history-making event. This
asymmetric pleated dress with leather details was one of my absolute favorites!
#cutforevans #evanscollective #lfw.”
The collection featured tons
of breezy, spring-ready pieces, like palazzo pants paired with bustier crop
tops and form-fitting printed frocks, which will all be available to purchase
in February 2015. “This is day one,” Sir Philip Green
said. “It’s a good start, and
it’s the product that has to do the talking. The question
is ‘How do you make an impact?’
I’m pleased we could do this show, and I’ll
be very interested to see who tries to follow us.”
Check out even more looks from the runway below!
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