Will.i.am has teamed up with
Lexus Europe to design a Lexus NX car
Will.i.am has teamed up with
Lexus Europe to design a Lexus NX car and he also dresses to impress for an
appearance in the advert for the new motor.
The Black Eyed Peas frontman
has mixed music with motors for his latest project by teaming up with Lexus
Europe to design the Lexus NX, and he has now appeared in their advert for the
sharply-style vehicle.
As well as his presence, he
has also lent his voice to the commercial courtesy of a remixed version of his
track ‘Dreaming About the Future’.
He said: ‘As
a musician and an entrepreneur, I want my ideas and my presence to impact the
world around me.
‘The team at Lexus applied the same vision to the ad –
showcasing how the NX impacts the design of the world around it.’
The advert sees the singer
appear on angled TV screens in a passing shop window before he emerges in the
flesh from a faceted club, stopping in his tracks to admire the striking design
of the NX as it drives past.
Alain Uyttenhoven, Head of
Lexus Europe, praised will’s appearance in the
ad admitting he ‘perfectly complements’
the company.
He said: ‘We
wanted to bring our design philosophy for the Lexus NX to the forefront,
transporting consumers to a world entirely built on revolutionary and striking
design.
‘It’s an attitude that we
apply to everything we do at Lexus- from the design of the car, to the
innovative technology within. Will.i.am perfectly complements the world that we
created, fusing our joint passions for progressive design and technology.’
As part of the NX Striking
Angles campaign, Lexus has created a one off NX, designed exclusively by
Will.i.am. The highly stylized car will be unveiled in Paris on 24th September,
during the annual Paris Fashion Week.
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